Logo, packaging and product design for SieteStar, a clothing apparel store based in Albuquerque, New Mexico. Inspired on Latin American proverbs and sayings, the designs incorporate a clever use of typography and shapes to depict, in a humorous way, popular Spanish sayings, which often use animals to convey the message. For instance, “Chivo que se devuelve se esnuca” is widely used in Venezuela and other Latin American countries. It literally translates “If a goat turns back it will get a blow to the nape”. This phrase is used to imply that we should not regret our own decisions.
